MALTA COMES TO HARRODS - LUXURY STORE TO SHOWCASE THE ISLAND’S HIDDEN GEMS
Posted by Ministry for Tourism, Culture & the Environment; Ministry for Finance, the Economy & Investment. on Friday, January 13, 2012
Under: News
From the 1st – 28th March, Harrods will be flying the Maltese flag in celebration of the Hidden Gem’s promotion at the world-renowned store, marking Malta’s 70th anniversary as a George Cross Island. An array of stunning displays from Maltese photography and artwork to Mdina blown glass and Maltese antique silver will be exhibited throughout the luxury store to give visitors a taste of the modern and traditional delights of Malta.
The promotion was announced at a press conference today in Malta by the Minister of Finance, the Economy and Investment Tonio Fenech, the Minister for Tourism, Culture and the Environment, Mario de Marco and Malta’s High Commissioner, Joseph Zammit Tabona.
Minister Fenech explained that the promotion aims to change people’s perception of Malta, beyond exclusively sun and sea and promote it as a luxury weekend destination. At the same time, it will promote Malta’s entrepreneurial and business offering. Remarking that the UK is an important trading partner, such a strong presence will highlight Malta’s efforts at attracting further investment in those sectors in which Malta benefits from a competitive advantage.
Minister Fenech explained that “Malta boasts a highly productive, highly-educated English speaking skilled workforce which knows to adapt itself easily to change. Apart from this main contributor to our wealth, Malta has a proactive business environment, and the legal structure in Malta is based on the civil-law pattern of continental Europe, with an administrative and fiscal legislation based on British laws. The combination of EU and euro area location, relatively competitive costs and high-quality in terms of value added, highly efficient fiscal systems and our advanced telecommunications infrastructure – recently identified by the World Economic Forum as one of the world’s best - also helped Malta to win both investment and international recognition. Through Harrods we’re inviting the large, multinational London community to get to know more about Malta, and be a part in our success.”
Minister Dr Mario de Marco said that the campaign at Harrods is an innovative way of promoting the Maltese Islands. He stated that the government is implementing a tourism strategy that focuses on investment in the tourism product, the improvement in accessibility and the investment in effective promotion. The campaign at Harrods is in itself part of the promotion of the Maltese Islands in the UK but at the same time, it is a means of promoting Malta’s tourism product.
Mario de Marco explained that the UK is the largest tourism market for Malta. He said that it is estimated that in 2011, there were 438,779 tourists from the UK, an increase of 23,589 tourists (+5.7%) over the same period last year and an increase of 7,440 tourists (+1.7%) over 2006*. Mario de Marco said that the success in appealing to the UK market as well as other markets, is the result of investment from the government, MTA and stakeholders in the tourism product, in improved accessibility and in effective promotion.
Malta’s High Commissioner, Joseph Zammit Tabona said “It is such a pleasure to see an idea I have been working hard on since November 2010 finally come to fruition. I have always believed that showcasing Malta at the world-famous Harrods Department Store, is the ultimate in promoting our country in the United Kingdom. Such a unique opportunity provides the perfect platform for international exposure of Malta as a luxury travel destination, whilst highlighting entrepreneurial and business opportunities and further strengthening the bilateral trading partnership between Malta and the UK.”
“Harrods is delighted to be hosting such an inventive, exciting and visually appealing promotion. Being a luxury institution, Harrods is an excellent platform to showcase the diversity of what Malta has to offer to desirable, elite and often hard to reach customers from the UK and beyond”, commented Guy Cheston, Harrods Director of Media Sales.
The promotion was announced at a press conference today in Malta by the Minister of Finance, the Economy and Investment Tonio Fenech, the Minister for Tourism, Culture and the Environment, Mario de Marco and Malta’s High Commissioner, Joseph Zammit Tabona.
Minister Fenech explained that the promotion aims to change people’s perception of Malta, beyond exclusively sun and sea and promote it as a luxury weekend destination. At the same time, it will promote Malta’s entrepreneurial and business offering. Remarking that the UK is an important trading partner, such a strong presence will highlight Malta’s efforts at attracting further investment in those sectors in which Malta benefits from a competitive advantage.
Minister Fenech explained that “Malta boasts a highly productive, highly-educated English speaking skilled workforce which knows to adapt itself easily to change. Apart from this main contributor to our wealth, Malta has a proactive business environment, and the legal structure in Malta is based on the civil-law pattern of continental Europe, with an administrative and fiscal legislation based on British laws. The combination of EU and euro area location, relatively competitive costs and high-quality in terms of value added, highly efficient fiscal systems and our advanced telecommunications infrastructure – recently identified by the World Economic Forum as one of the world’s best - also helped Malta to win both investment and international recognition. Through Harrods we’re inviting the large, multinational London community to get to know more about Malta, and be a part in our success.”
Minister Dr Mario de Marco said that the campaign at Harrods is an innovative way of promoting the Maltese Islands. He stated that the government is implementing a tourism strategy that focuses on investment in the tourism product, the improvement in accessibility and the investment in effective promotion. The campaign at Harrods is in itself part of the promotion of the Maltese Islands in the UK but at the same time, it is a means of promoting Malta’s tourism product.
Mario de Marco explained that the UK is the largest tourism market for Malta. He said that it is estimated that in 2011, there were 438,779 tourists from the UK, an increase of 23,589 tourists (+5.7%) over the same period last year and an increase of 7,440 tourists (+1.7%) over 2006*. Mario de Marco said that the success in appealing to the UK market as well as other markets, is the result of investment from the government, MTA and stakeholders in the tourism product, in improved accessibility and in effective promotion.
Malta’s High Commissioner, Joseph Zammit Tabona said “It is such a pleasure to see an idea I have been working hard on since November 2010 finally come to fruition. I have always believed that showcasing Malta at the world-famous Harrods Department Store, is the ultimate in promoting our country in the United Kingdom. Such a unique opportunity provides the perfect platform for international exposure of Malta as a luxury travel destination, whilst highlighting entrepreneurial and business opportunities and further strengthening the bilateral trading partnership between Malta and the UK.”
“Harrods is delighted to be hosting such an inventive, exciting and visually appealing promotion. Being a luxury institution, Harrods is an excellent platform to showcase the diversity of what Malta has to offer to desirable, elite and often hard to reach customers from the UK and beyond”, commented Guy Cheston, Harrods Director of Media Sales.
In : News
