The Malta Tourism Authority has won the silver award in the Best Brochure Category (Print & Digital) at the Meetings Industry Marketing Awards (MIMA) 2017, which took place recently at The Park Plaza Westminster Hotel in London. The other finalists for the Best Brochure category were Bath’s Historic Venues, Cape Town International Convention Centre, Quebec City Convention Centre and Villiers.

Conventions Malta, MTA’s conference division, entered into a collaboration with Meetings & Incentive Travel Magazine to produce a 16 page supplement titled ‘Opening The Doors To A Whole Country’. This supplement, whose title fits in with Conventions Malta’s tag line ‘Access All Areas’, provides information about Conventions Malta and the Maltese Islands from a MICE perspective.  

The content in the supplement was written by Mr. Paul Rouse, a journalist and editor who was invited on a press trip organised by the MTA in 2016. Earlier this year, Mr. Rouse also placed first in MTA’s International Press Awards in the MICE Article Category for the same piece.

Mr. Nicolas Sancho, MTA Senior Manager M.I.C.E UK & Ireland, collected the silver award on behalf of Conventions Malta and said that “it’s an honour for the Maltese Islands, Conventions Malta and MTA to be presented with this award. All the hard work that went into producing the supplement has paid off now that it is an award-winning brochure.”

Mr. Paul Bugeja, MTA CEO, said “being recognised at overseas awards ceremonies is always welcome, especially if it’s for a piece of work based on the Maltese Islands. Without the hard work of the UK office, Conventions Malta, M&IT and Mr. Rouse, this would not have been possible. This award is also testament to the professional service which the Maltese suppliers provide while guests are in the country, which allow us to promote the Maltese Islands as the ideal MICE destination”. Mr. Bugeja concluded by saying that the UK is the second largest source market for MICE business to Malta and receiving more positive exposure of this kind will help spread the word about what the islands have to offer.

The supplement can be downloaded from http://www.conventionsmalta.com/en-GB/page/news-events/downloads/brochures/51

Meetings & Incentive Travel Magazine was named as the most widely read publication by the British Meetings and Event Industry.